"The idea that a picture is worth a thousand words is interesting. If a picture, or in this case an illustration, was created with the knowledge that it would appear along side words in a poster, magazine or ad, then can it stand alone and speak volumes when all the words are removed? This short series explores a few poster illustrations I've created over the past couple years for various clients. I've stripped away the text and logos, getting down to the bones of the illustrations to see if they still speak" - Jud Haynes
As part of a series of City and Colour promotional posters that were meant to look like vintage tourism posters, Jud Haynes created this new image of a caribou as the band made their way across the country. New posters were created for each province and territory in Canada that the band was touring.